top of page

The Rough Cut

with Coat of Arms

Roles: design, animation, compositing.

First when Coat of Arms approached me to help out developing this project, after I read the script I truly connected with the message because that is how I feel when I’m in the process of creative work. The feeling of struggle, doubting myself and don’t know what direction to go and which way can lead to a satisfied feeling when the work finishes. That's only people who have been in that place understand it. When I worked on this project I didn’t feel like working for a client. I feel like working on my personal project and I wanted to push the bar as high as I could.

More than that, this project collaborates with other artists around the globe and the benefit of working with others to be able to learn and take a look at other project files to see what are behind the magic that they have done. Thankfully Coat of Arms provided the project file and break down case study in detail to benefit our community so other can learn from the project as well.

Here is what Coat of Arm say about the project:


“The rough cut is where the magic happens.” We all experience struggles with being creative, believing in ourselves, and finding the best language to share our ideas. There’s an infinite battle between the concept in our minds and what gets put to paper. This short is all about the creative process, and how vulnerable we are as artists.

Because this is a universal experience, we connected with friends from around the world and enlisted their help in telling this story. Oh, and we also used their true voices in the voiceover. Here’s to the artists!


Here’s to the creative process. Here’s to the rough cut!

Visit to get project files and to read our case study on Behance!

Storyboard and Design

Break down


Creative by Coat of Arms

Creative Direction by Clara Lehmann & Jonathan Lacocque

Design Direction by Ryan Butterworth

Written by Clara Lehmann

Edited by Jonathan Lacocque

Sound Design & Mix by Sarah Krohn

Title Card Design by Dennis Hoogstad & Ryan Butterworth

00:00 – 00:14

1. Bubbling Spheres

Design & Animation by Ryan Butterworth

“Every story begins a little big ugly.” – Clara Lehmann

“It bubbles near the surface.” – Ryan Butterworth

“Masked by our fears,” – Nuria Boj

“blocked by our insecurities,“ – Lucy Lacocque

“it’s awkward.” – Sarah Krohn

“This shit is hard.” – Sarah Krohn & Ryan Butterworth


00:24 – 00:32

2. Exercise & Ice Cream

Illustration by Nuria Boj

Animation by Arm Sattavorn, Nuria Boj, & Romain Loubersanes

“So you put on some tunes.” – Amy Butterworth

“Get some exercise.” – Arm Sattavorn

“Or stress eat some chocolate chip cookie dough ice cream, and…” – Mantas Gr

“search for that spark of inspiration.” – Jonathan Lacocque


00:32 – 00:35

3. Sailer & Siren

Design & Illustration by Aaron Ray

Animation by Aaron Ray, Mantas Gr, & Ryan Butterworth

“A good story looks easy.” – Aaron Ray

“It makes sense.” – Jodi Krangle

“It flows effortlessly.” – Sarah Krohn

“But don’t be fooled by the siren’s song.” – Lucy Lacocque

00:35 – 00:48

5. Smoothing the rock

Design by Ricardo Nilsson

Animation by Arm Sattavorn & Ricardo Nilsson

“The rough edges are smoothed,” – Grace Lawson

“the inconsistencies are removed. The defects are revised.” – Ricardo Nilsson

“[Ack!]” – Clara Lehmann


00:55 – 01:03

7. Child’s wooden blocks

Design & Animation by Steve Savalle

“Repeat it.” – Lola Butterworth

“And do that 10 more, 25, 100 more times.” – Susanna Basone


01:08 – 01:21

9. Rough wood = magic

Illustration & Animation by Mantas Gr

“Truth is. The rough cut is where the magic happens.” – Patrick (PK) Dow

“It’s that moment where you teeter between genius and total crap.” -Pablo Lozano

“Failure or grandeur.” – Nidia Dias

“And ain’t that beautiful?” – Sophia Lacocque

00:14 – 00:24

4. Wood block construction

Design & Animation by Arm Sattavorn

“Stories are shaped.” – Ryan Butterworth

“Designed.” – Arm Sattavorn

“And wielded into something presentable.” – Friedrich Detering


00:48 – 00:55

6. Rolling ball

Design by Ana Hill

Animation by Arm Sattavorn & Susanna Basone

“What am I talking about?” – Lola Butterworth

“This isn’t nearly good enough.” – Charlie Butterworth


“Scrap it.” – Oliver Butterworth

“Tack it.” – Steve Savalle

01:03 – 01:08

8. Curves & Cmd+Z

Illustration by Aaron Ray

Animation by Arm Sattavorn

“Uncomfortable yet?” – Aaron Ray

“It’s exhilarating right?” – Clara Lehmann


01:21 – 01:48

10. Coat of Arms

Design & Animation by Ryan Butterworth

“We won’t give up, if you won’t.” – Lucy Lacocque

All outtakes from the Butterworth and Lacocque families.

bottom of page